We are a boutique firm that has been providing trusted management, marketing and communications solutions to the agriculture and food industries since 1993.
We are a proven team with expertise in executive and financial management, board governance, communication, marketing and design.
AgriBiz is committed to providing conscientious support, purposeful strategies and creative services to help its clients prosper.
Agriculture and food have been at the heart of our enterprise since its inception, and we thrive on delivering results.
Here’s a look at what we do especially well:
Executive and Board Services
Strong leadership is key to the success of an organization and our team has decades of experience in talent identification, acquisition and mentoring. From executive recruitment services to providing experienced, interim c-suite management and financial stewardship, our leadership expertise can fill critical roles during times of change, crises and growth. We can also provide guidance and mentorship/coaching to refine business practices and foster organizational and team development.
Executive and Board Services
Our roots, executive experience and leadership run deep in the agriculture and food industries. From executive and board recruitment to coaching/mentorship and board services, our team has proven success, provincially and nationally. Our mix of executive services includes:
- Executive Recruitment
- Board Recruitment
- Interim C-Suite Management
- Board Development
- Policy Development, Governance Audits, Governance Training
- Financial Accountability Workshops
- Human Resources
- Efficiency Analysis of Staff and Boards
- Compensation Reviews
- Financial Management
- Chartered Professional Accountant Services
- CFO Services
- Financial Structuring and Guidance
- Forecasts and Budgeting
- Internal Financial Reporting
- Financial Analysis
Communication, Marketing and Design
Put our team’s creative and technical writing skills to work on content creation and graphic design for your annual reports, newsletters, articles, websites, social media, speeches, resources, cookbooks and marketing materials. And, yes, we offer French translation as well.
With over 30 years in business, we have expertise in a variety of mediums and thrive on creative approaches to everything from annual reports to websites.
Communication, Marketing and Design
AgriBiz facilitated the longest-running Canadian agriculture billboard campaign and produced Canada’s only livestock market safe handling training manual including specialized videos. We have created cookbooks, professional puppet theatre content, creative advertisements and a wide range of other marketing initiatives and communication tools. We would love to put our communication, marketing and design skills to work for you!
Look to our team for messaging, design and ad procurement services. Our range of communication, marketing and design services includes:
- Annual Reports
- Marketing Pieces
- Writing, Editing & Proofreading
- Newsletters & Annual Reports
- Advertisement Design
- Media Buys
- Press Releases (write and/or distribute)
Put our 50+ combined years of working in media The media is a powerful tool for sharing your organization’s messages. Being interviewed in front of a live camera can be intimidating; however, it doesn’t have to be. Understanding the media, refining your messaging, preparing for potential questions and maintaining the interview focus are vital skills that can be developed in an informed and supportive environment.
Put our 50+ years of working in media to work for you!
In addition to extensive experience in print, our award-winning media experts have worked behind the camera (including one with a long tenure as the CTV SK Agriculture News Director) and can coach you to present your messages and yourself with confidence in front of the camera. Our interactive training has helped strengthen industry spokespeople in provincial and national organizations, academia and government.
We offer full-day, half-day and semi-private customized media training workshops to help participants hone their interview skills and present as confident, professional and knowledgeable.
Let’s have a conversation about how your board members and/or public relations team will benefit from media training.
Connecting with Food Producers,
Purveyors and Promoters
AgriBiz orchestrated farm tours way back in the 1990s to help farmers, ranchers and organizations share their knowledge and stories. We have also managed countless conferences, conventions and workshops - from coast to coast. Over the last three decades, we have continued to develop extensive connections throughout the entire food value chain.
Let us connect you with a farmer, rancher, processor, chef, food influencer or organization to help promote your food business, industry or product, or to get a better understanding of the agriculture and food industries. Our greatest assets are our relationships, expertise and reputation.
Connecting with Food Producers, Purveyors and Promoters
Over the years, we have met and worked with a lot of fantastic people. Our network is unique and comprehensive enabling us to connect individuals and groups for potential collaboration. Browse our list of clients for a sense of the depth of our agriculture and food network.
Not only do we have connections throughout the food production community, but we also have expertise and a talented network specializing in food photography, recipe and cookbook development, marketing and promotions.
Buzzing with Experience and Expertise
Adele Buettner is the founder and chief inspiration officer of AgriBiz Communications. Raised on a farm near Saskatoon, she has dedicated her career to supporting the agriculture and food industries by providing management services, marketing and communications expertise and media training.
Through both her work and her volunteerism, Adele has developed a network of clients, colleagues and contacts throughout North America and has become the go-to person to connect individuals and groups with shared professional interests.
Buzzing with Experts
Way back in 1993, Adele founded AgriBiz with one small contract, a big dream and the determination to work hard while having fun along the way. It didn’t take long for the business to grow and she began building a team of clever, creative and conscientious individuals with proven expertise in:
- executive and board services
- financial management
- communications, design and marketing
- media training
- building networks
- French translation
The AgriBiz hive includes professional agrologists (PAgs), professional accountants, award-winning leaders, executives, published authors, experienced editors and creative designers. In addition to our local team, we are connected to professionals from coast to coast so we can access just the right talent for the job.
We believe it’s important to like what you do and pay attention to details. Because we take pride in a fresh approach and reliable results, you’ll often hear us say, “Look at it with a fresh set of eyes.”
We believe that success breeds success and approach our clients’ challenges and projects as if their businesses are our own. We proudly list our clients on our website because of our sense of joy in working with them and our sense of pride in the work we have done on their behalf.
We believe that balance, openness, professionalism, teamwork and collaboration generate positive results. We work both for and with our clients to understand their goals and objectives with each project.
We believe that creativity, commitment, expertise and experience is a powerful combination. While AgriBiz has been serving the agriculture and food industries since 1993, our team has a depth of knowledge, imagination and proven work ethic that adds up to over one hundred years!
We believe in serving our community and industry. There are countless opportunities to volunteer and it has been an honour to serve in leadership roles for local, provincial and national organizations such as:
- Canadian Centre for Food Integrity
- Prairieland Park
- SaskTel Centre
- Canadian Western Agribition
- Agriculture in the Classroom (Sask)
- NSBA (North Sask Business Association)
We have also served on boards and committees and as a volunteer or a member of top-notch organizations such as:
- Canadian Farm Writers Association
- Canadian Women in Food
- City of Saskatoon Municipal Review Committee
- Greater Saskatoon Chamber of Commerce
- International Association of Culinary Professionals
- International Foodservice Editorial Council
- Soroptimists International
- WESK (Women Entrepreneurs of Saskatchewan) Advisory Committee on Women Entrepreneurship
- Women Chefs and Restaurateurs
- YXE Chefs Association
- Regina Chef’s Association
Our passion is food. Agriculture is the root of the food industry and we are proud of the part we play in it. Our focus is people, including our amazing collaborators and our wonderful clients who make coming to work each day fun and rewarding.
Big or not so big, local or national, our client list is as diverse as our services.